
The tiny
Fendi Baguette bag was the designer creation that began a worldwide mania for high end designer handbags over ten years ago. This epoch making It Bag was the work of handbag designer Silvia Fendi, who envisaged it as a neat carry all that would tuck under the arm. Handy in Rome, where drive by handbag thefts are legendary.
So how did it happen that the later premium handbag designs got bigger and bigger, finishing up like large holdalls carried on the shoulder all day?
Fortunately there are also a lot of stylish compact designer handbags, both clutch bags and shoulder bags, that will not weigh you down on one side.
The Fendi fashion design house was begun nearly a centruy ago by Adele Casagrande, who first marketed leather handbags under her own brand name. When she married Edoardo Fendi in 1925 the brand changed to the familiar Fendi name, and success beckoned for this Italian Designer Bag manufacturer. Now Fendi forms part of the designer conglomerate made up of Prada, Louis Vuitton, Moet and Hennessey.
The first
Fendi bags featured the double F 'Zucca' logo, conceived by
Karl Lagerfeld, creative director of Fendi, in the 1970s.
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